VW Golf Now Fighting for its Life in North America

Is there another car on the way out? During the weekend, Motor1 dropped a little bombshell by reporting that the base Volkswagen Golf will not return to the U.S.

Actually, the website was told by a high-ranking VW employee in California that the eighth generation of the popular German hatchback, set to be revealed in October, is not planned for the American market in classic guise. Same thing for the SportWagen variant. It appears only the sporty Golf GTI and Golf R will survive.

As we write these lines, Volkswagen has not made an official announcement. However, The Car Guide contacted Volkswagen Canada’s head of communications and public relations, Thomas Tetzlaff, and he responded by saying that the Golf would continue to be part of the Canadian portfolio.

Photo: Volkswagen Canada Inc.

Down in Uncle Sam’s land, the Golf GTI outsold the base Golf nearly three-to-one in 2018 and the latter accounted for less than two percent of total Volkswagen sales.

North of the border, it’s a much different story. While we don’t have the specific numbers for each variant, the compact hatchback as a whole was the best-selling VW vehicle last year with 21,477 units versus 21,449 for the Tiguan. Despite a slight dip so far in 2019, it will never fall below second place.

As for the e-Golf, that model will be replaced in the near future by a new generation of electric vehicles Volkswagen is currently showcasing in concept form under the I.D. nameplate.

Share on Facebook

More on the subject

NewsThe Volkswagen e-Golf will be Replaced by a New Family of Electric Vehicles
At the 2017 Frankfurt Auto Show , we had the opportunity to talk electrification with the folks at Volkswagen, especially regarding the limited quantity of e-Golf models offered in Canada. We learned that the e-Golf ’s days are counted, since it won’t return when the next-generation Volkswagen Golf will appear.
NewsThe Car Guide’s 2019 Best Buys: Volkswagen Golf GTI and Golf R
Spring has arrived and it’s time to install the performance tires on our sport compact car for blasting down country roads under the warm sun. What? You don’t have such a car yet, but are looking to purchase one? You’re in luck, because The Car Guide ’s team of journalists …
NewsThe Car Guide’s 2019 Best Buys: Volkswagen Golf
In order to help consumers make the right purchase decision when shopping for a new vehicle, the team of journalists at The Car Guide publishes its yearly Best Buy awards in a slew of categories, including the compact-car segment. The latter remains a popular one, despite the market shift from …
BlogThe 40 Colours of the 2019 Volkswagen Golf R
Both manufacturers and consumers don’t often take risks when it comes to choosing paint colour choices for their vehicles—especially in North America. For popular mainstream models, we’re usually limited to a few shades of grey, white and black, and sometimes, a red, a blue or a brown. Or beige. However, …
NewsEighth-generation VW Golf Goes Full Zebra Before its Big Debut
The world premiere of the eighth-generation Volkswagen Golf will take place this fall and the automaker today released a picture that should whet the appetite of fans of the popular compact car. The black and white camouflage may look more like a fat zebra on four wheels than an actual …
NewsNew Volkswagen Golf World Premiere Date is Announced
While the fully electric Volkswagen ID.3 unveiled in Frankfurt marks the debut of a new era at the German automaker, the iconic Golf remains a critically important product. Even in North America, where SUVs have become the undisputed market leaders, this compact hatchback is still popular, especially in Canada. Yes, …
New ModelsAll-new Mk8 Volkswagen Golf is Officially Revealed
This is it: the redesigned, eighth-generation Volkswagen Golf made its global debut today during a special event in Wolfsburg, Germany. As we saw on the pictures that started to hit the web in recent weeks, the exterior design is a subtle evolution from the previous Golf. However, some of the …